Experience

COPYWRITER / SKIN RESEARCH INSTITUTE / October 2021 - Present

·    Create all social media, email, and landing page copy for Skin Research Institute beauty and wellness products

·    Assist in the launch of a new wellness product category through content creation and creative strategy

·    Write weekly advice blogs about wellness and beauty for SRI website

·    Strategize and research campaign concepts for SRI product launches

·    Interact with and respond to customers on social media pages

FREELANCE COPYWRITER / NUTPODS / August 2020 - June 2021

·    Created campaign concepts, copy, and strategy

·    Collaborated with marketing team on digital advertising concepts, product launches, and holiday campaigns

·    Researched and led talent outreach, coordinated with influencers to adjust copy tone

·    Engaged with the analytics team to measure campaign success and optimize future campaigns

JUNIOR COPYWRITER / HAVAS / December 2019 - August 2020

·    Supported Creative Directors in developing digital campaigns for accounts including Kombrewcha, TD Ameritrade, Con Edison, and GNC

·    Led the creation of multiple Kombrewcha and GNC rebrand campaigns that encompassed highly contextual assets across digital, social, OOH, and print that introduced the brand name, proposition, and tone

·    Strategized new business briefs for current client product launches and business development initiatives

·    Wrote in-house agency event headlines to encourage employee participation in social and wellness events

ASSISTANT ACCOUNT EXECUTIVE / HAVAS / November 2018 - December 2019

·    Developed project briefs, led client meetings, and analyzed performance data for clients

·    Coordinated with creative and media teams on client matters including change orders, copy revisions, and legal compliance

·    Responsible for writing weekly client blogs which covered competitive detail on new products and advertising

·    Strategized with creative and account teams on the development of social media campaigns for clients

CONTENT STUDIO / PRODUCTION ASSISTANT / R/GA / April 2018 - October 2018

·    Assisted account management and production teams in coordinating client requests and studio shoots for Mercedes-Benz

·    Coordinated with Talent, Directors, Producers, Editors, Graphics Designers, Voice Overs, and any other relevant departments to complete projects efficiently and on time

·    Tracked, updated, and organized account documents including production budgets, talent availability, technical product instructions, and coordinating studio shoots

DIGITAL VIDEO INTERN / ROLLING STONE / April 2016 - October 2018

• Assisted with interviews, researched and developed content ideas for upcoming projects and interviews
• Edited YouTube Channel and website

PRODUCTION INTERN / CBS PRODUCTIONS / Summer, 2015

• Prepared summaries for writing team for upcoming episodes
• Organized and delivered scripts to talent